This also means it’s the perfect time for your business to capitalize on this time. There are ways to take advantage of this, without you being seen as a money pit.
Here is how…..
IT’S TIME TO EXTEND THE CONNECTIONS
The holidays are not just about you. There are people shopping for others too. This is how you can make it work for you. Look at your social media pages. Advertise gift ideas for family and friends. Offer special discounts for certain relatives. Offer discount shopping for aunts and uncles. Do the same for friends and other relatives.
It’s the perfect way to get the word out. You have to focus on what your consumers need. Never focus on what you think they might need. Show some photos of gift ideas for mom. Appeal to that special person. It will work. Trust me. The holidays are about family and emotion, or they are supposed to be. Appeal to this side. You will never go wrong.
WRAP IT UP IN A PACKAGE AND BOW
This is another good idea. Offer gift wrapping or special packaging this time of year. Business who do not normally do this have started doing it. It will appeal to so many people. It will appeal to people because, it means less time they have to spend on wrapping. Do this. You will thank me for this advice later on.
What if your business is online? Do the same thing. Offer different colors and gift-wrapping options. Offer big and small boxes. Do not include this in with the price though. Offer it up as a special addition that you will not charge for. Customers will be very thankful for this. It might also attract some new customers to your business. It all goes hand-in-hand.
INVITE SOME FRIENDS
The refer-a-friend program is something that many business have started doing. Any time you refer a friend, you get a special rate or discount. Think about doing this one. You’d be surprised how many new customers who will want to look at your products.
You can also partner with other stores during this time. This way each of your customers can get special deals. Both you and your partnering business can get equal business. You might also get some new business from other customers, customers who already shop with the other company.
The holidays are approaching us fast. It’s time to act now. Implementing just one of these options can take your business to the next level. Join me next week for the second part of this discussion.