This is the second installment of the holiday article. The holidays are an important time to lots of people. This makes the shopping time very crucial to your customers. When last we spoke, a few simple suggestions were made to help encourage more business. In this article I will be taking things a bit deeper.
IT’S TIME TO MOBILIZE
Almost everyone is on their phone these days. Did you know that almost 80% will research something on their phone first, before heading to the store? It’s true. This is why you have to get your brand out there. Customers have to find you on their phones.
Make some special eye-popping announcements for the mobile app specifically. It’s one of the best ways to reach your audience.
At work you have deadlines. Why wouldn’t you do the same for your site. Advertise certain discounts. Once you do this, then you set some deadlines. Make sure your customers see the deadlines. Do not get into the habit of honoring after the sale-by date. Too many companies have done this. These stores have also gotten burned because of it too.
Setting deadlines will encourage your customers to take action now. Please consider doing this. You will thank me for this advise later.
If customers think they have an open time frame, they will take forever to make up their minds. A deadline will encourage your customers to do it right away. This will reduce buyer hesitation. It will also create buyer/brand respect. This is a good thing.
FIND A PARTNER
This is one of the more underrated things you can do for your company during the holidays. Find a company nearby you can partner with. Find someone that offers a common interest and bond. Find someone that is offering a similar product brand or service. Find a way to partner up with them.
Maybe you can share advertising costs. This is a great way to save some money too. This is a great way to share community within your community, especially during the holidays. This way you can appeal to both your audience and your partner’s.
Never underestimate the value you can offer others out there. There are so many untapped resources during the holidays. You have so much potential. All you need to do is find ways to utilize it. If you can show your holiday cheer lines up with your business acumen, your traffic will begin to skyrocket.