Below I have a few ways to achieve this goal. These tips are for those who are just starting out and for the seasons performers.
CONNECTING TO YOUR AUDIENCE
Sometimes your current audience is not the issue. Sometimes it’s connection to a newer, wider audience ends up being the bigger problem. Try connecting to someone new. Just because your product might be geared to women specifically, does not mean men will not like it too. Try pitching your ideas to some men. You might be surprised at the response you get. Try connection to some younger audience. Sometimes the most unsuspecting of people end up being your biggest fans.
CONNECT WITH THE PERSON, NOT THE SALE
Did you know that you do better in the long run if you are part of someone’s every day life? It’s true. Try aiming to be a permanent fixture in someone’s life. This is why you need to concentrate on the person, not the sale. The sale will come in time. Do not worry about that. Focus on the person you are reaching. Talk to the person. Get to know the person’s needs. It’s only then you can truly make an impact.
BE PART OF THE COMMUNITY
This is going to sound like a cliche, but community counts. If your company is building relations inside the community, you need to truly commit. Become part of some town meeting or project. Show that you are more than just the bottom line. Show that people mean more than money. It’s only then you will reach your target audience. You also have to mean it too. Your community can smell if your are being fake in any way.
GO OUTSIDE YOUR COMFORT ZONE
This is a problem for lots of people, even businesses. You have to go outside your comfort zone to truly reach people. This means making your business circle wider. Try selling to someone that is not local. Widen your search. Focus on who needs what you have to offer, not the location specifically.
This might be a bit scary at first, but it will come to you in time. Just pace yourself. Do things on a small scale first, just to get your feet wet. The rest will follow.