Social media shopping hit an all-time last year. Some of the biggest retailers hit over $3 billion in sales. This went up considerably from 2013. This is all because these companies are using social media to help them out. You can too, even if your business is just a small one.

I will show you exactly how you can achieve this goal too. Read on further.


Facebook is a gold mine for most people. I don’t know many who do not check their Facebook feeds every day. In fact, I know people who spend most of their day on Facebook. It’s that addicting.

Why not use this addiction to your own benefit? Here’s how.

Do you have a product for the holidays you want to specifically advertise? Take a snapshot and post it. Advertise all the info about it. Post this picture in the social feeds for your company. There is usually one or two that are active 24/7. Post it there.

The right audience will find it. The right audience will like it. The right audience will click on it to find out more. Those people will end up buying it too. These buyers will post their purchase online to show their friends. This is how Facebook works.

More people will want to find out more. People are addicted to social media these days. Some use it as a platform for gratification. Some use it as a platform of sharing knowledge. Wherever your business interests lie, use Facebook feeds to sell it.


This is another common social thread that people use. I personally do not use it. I tried it once. Did not like it very much. You might feel different. I actually encourage you to use it. The company that you bought it from will thank you. Here’s why.

You can use it sort of like Facebook, but it takes it to the next level. Have a favorite dress you just bought for the holidays? Take a picture. Post it. Show how cute you look. Share it with your friends and other people on your feed. There are going to be people wondering where you got it. This is what you want. Share the details of your purchase.

I can guarantee that the company you got it from will see sales through the roof. This is what a company wants during the holidays.

You can use it for anything really. The company can even advertise their own stuff. This part is for any business out there. Do not be shy right now. Sell your stuff. In the right time and place your product will fly off the shelves. Pinterest is perfect for both the buyer and seller. Use it. You both will thank me for this later.


We are all guilty of certain habits. When it comes to our business acumen it’s not different. The key is developing good business habits though. It’s time to get ride of the bad habits you have been holding on to. It’s time to bring in some better habits today.

Here are some specific ways you can achieve this goal.


This is a problem for lots of people. Lots of companies do not know how to develop healthy policies and practices. You have already taken the first step. You identified the problem. The next step is start to implement good policies.

Look over your guidelines. How many of them are outdated? How many of them could stand to be improved or wiped away? Make a list of what is crucial at this moment. Take everything that is not crucial and get rid of it.

Look at how your employees are being trained. Look at for how long. Look at the resources. What can be changed or taken away? Make a list. Draw up a new way of handling policy. Develop a new way for employees to discuss issues that come up.

Look to implementing regular checkups on all associates. This way you can identify the weaknesses sooner and address them.


This is an idea that has been needing a major face life for a long time. There are companies who take in employees ideas, but then they just do their own thing. What good is asking your employees if you are not going to use anything they have to offer? When you brainstorm with your employees do not patronize them. Actually sit down and look at the ideas in front of you. Your employees are there for a reason. They see things you do not. Some of them might just have some ideas, ideas that you are not giving a fair shake.

Think about it. By changing the way these meetings are done, you might juts be bringing more business into your office.


The days of the brick and mortar buildings are slowly coming to and end. There are more online businesses. There are more socially-driven businesses. More bosses and companies need to embrace this.

It’s time to bring your company into the here and now. If you haven’t already done this, begin develop ideas to use social media to your advantage. The same can be said for mobile apps. Over 80% of consumers find a business online by using their computer or phone.

Do you have a plan to benefit this?

Maybe it’s time that you find one. More consumers are looking to places like Google. More people are looking at the content. How is your content set up right now? Can people find you easily?

What about your vendors? How are you going to work with them? Will some of them come from social media contacts? Develop a plan of attack for working with your vendors? Developing a plan of attack for keeping that trust with your vendors. Trust in social media and vendor relations play an a vital role in growing your business.

I do hope you consider the above seriously. It’s the only way to grow your business successfully and in the right direction. You can find more details on our official site.


This is the second installment of the holiday article. The holidays are an important time to lots of people. This makes the shopping time very crucial to your customers. When last we spoke, a few simple suggestions were made to help encourage more business. In this article I will be taking things a bit deeper.


Almost everyone is on their phone these days. Did you know that almost 80% will research something on their phone first, before heading to the store? It’s true. This is why you have to get your brand out there. Customers have to find you on their phones.

Make some special eye-popping announcements for the mobile app specifically. It’s one of the best ways to reach your audience.


At work you have deadlines. Why wouldn’t you do the same for your site. Advertise certain discounts. Once you do this, then you set some deadlines. Make sure your customers see the deadlines. Do not get into the habit of honoring after the sale-by date. Too many companies have done this. These stores have also gotten burned because of it too.

Setting deadlines will encourage your customers to take action now. Please consider doing this. You will thank me for this advise later.

If customers think they have an open time frame, they will take forever to make up their minds. A deadline will encourage your customers to do it right away. This will reduce buyer hesitation. It will also create buyer/brand respect. This is a good thing.


This is one of the more underrated things you can do for your company during the holidays. Find a company nearby you can partner with. Find someone that offers a common interest and bond. Find someone that is offering a similar product brand or service. Find a way to partner up with them.

Maybe you can share advertising costs. This is a great way to save some money too. This is a great way to share community within your community, especially during the holidays. This way you can appeal to both your audience and your partner’s.


Never underestimate the value you can offer others out there. There are so many untapped resources during the holidays. You have so much potential. All you need to do is find ways to utilize it. If you can show your holiday cheer lines up with your business acumen, your traffic will begin to skyrocket.