Keeping track of the ROI is a crucial part of your company’s success. It’s almost as important as reaching your target audience.
How many of you are familiar with these ways? How many of you need a refresher course? Well for those of you who fit into these categories, here are a few special tips.
THE SPECIAL URL
Most people in the business world call this the UTM Code. This tool can tell you where the action is coming from. Places like Facebook, Twitter and Instagram will light up. You can see where most of the action is coming from. This will tell you which direction your company needs to take.
THE DISCOUNT CODE
Use this codes for each platform. Each code needs to be distinct too. Do not use the same codes for Facebook and Twitter. This will cause confusion. With everything your company has to deal with, you do not have time to remember to separate.
A certain page will light up, it all depends on which code was used. This is a great way to keep track of where the sales are coming from. Based on these numbers, you will know what needs to be modified.
THE DROP-DOWN MENU
It’s best to use this only at the checkout page. Each customer can click on where they heard about you. Include everything. Include people like friends and family. Include places like social networks or a t.v. spot. This will give you a detailed report on where the top sales are coming from. Did the person hear about you through Google? Include this. Did the person hear about you from an ad in the paper? Have this listed. This way the person can click on it.
This is a good way for companies to know which adverts are getting the most attention.
Based on these reports you can make adjustments as needed.