Session: “Cloud Computing and the Next Generation of Enterprise Architecture”

Time/Date: Wednesday, November 19, 2008 from 2:50 – 3:35 p.m.

Event: Cloud Computing Conference & Expo 2008 - Fairmont Hotel

170 S Market St, San Jose, CA 95113

(408) 998-1900

About Elastra

Elastra provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need. For companies building applications Elastra removes the cost, complexity and resource-drain of owning, scaling and managing databases, middleware and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about Elastra, visit us on the Web at www.elastra.com.

MEDIA CONTACTS:
Ariane Lindblom
Elastra Corporation
415/651-0108
arianel@elastra.com

Katie Watson
Voce Communications
415/848-2589
kwatson@vocecomm.com

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What: Join Elastra Chief Software Architect, Stuart Charlton, as he introduces IT developers and architects to the emerging cloud computing industry and how it compares to SaaS and traditional IT management technologies. Charlton will offer best practices for utilizing the Amazon EC2 API and the puppet infrastructure development system in conjunction with Elastra’s open cloud services to provision and deploy systems with the Elastic Computing and Deployment Markup Languages.

Elastra Corporation, the leading provider of software for designing, deploying, and managing complete application systems in public and private compute clouds, will lead a tutorial on “Cloud Computing for Developers and Architects” at QCon on Monday, November 17, 2008 in San Francisco, Calif.

Event: QCon San Francisco 2008. QCon is a conference organized by the community, for the community of software developers and architects. The show is designed with the technical depth and enterprise focus of interest to technical team leads.

Tutorial: “Cloud Computing for Developers and Architects”

Time/Date: November 17, 2008 from 9:00 a.m. to 12 noon

Where: QCon 2008 - Westin San Francisco
50 Third Street, San Francisco, CA 94103
(415) 974-8709
URL: http://qconsf.com/sf2008/

About Elastra

Elastra provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need. For companies building applications Elastra removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about Elastra, visit us on the Web at www.elastra.com.

MEDIA CONTACTS:
Ariane Lindblom
Elastra Corporation
415/651-0108
arianel@elastra.com

Katie Watson
Voce Communications
415/848-2589
kwatson@vocecomm.com

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SAN FRANCISCO, November 3, 2008 – ELASTRA Corporation, the leading provider of software for configuring, deploying and managing complete application systems in public and private compute clouds, today expanded its Elastra Cloud Server On Demand offering with its v1.1 release to support Apache Tomcat 5.5 and provide an enhanced browser-based user interface. Elastra’s offering also supports clustered, scalable relational databases such as MySQL, PostgreSQL and EnterpriseDB.  Delivered on Amazon Web Services’ enterprise-grade cloud computing environment, Elastra Cloud Server On Demand 1.1 removes the manual processes and complexity of managing application infrastructure and middleware in the cloud, all without the need for scripting.

“In this economic environment, Enterprise IT, ISVs and application development teams will be further-pressed to meet business objectives more quickly and with fewer resources,” said Nate Smith, vice president of product development, Elastra.  “Elastra Cloud Server On Demand 1.1 enables application development and IT staff to focus on business-differentiating activities rather than mundane configuration management and reactive operational tasks.  Our architectural approach provides cloud portability so customers can design and manage their private cloud environments.”

Elastra Cloud Server On Demand 1.1 provides pre-configured clustered Apache Tomcat architecture designs and access to native Tomcat administration tools, allowing customers to deploy and manage their applications in the cloud using the industry-standard application infrastructure software and tools they are already trained to use. The system architecture designs are push-button deployed and managed in public clouds, all without the need for time-consuming and error-prone scripting.  Elastra Cloud Server On Demand 1.1 delivers a complete, scalable, pay-for-use application infrastructure environment.  With Elastra Professional Services, users can tailor the offering to meet individual project needs.

“Elastra delivers its offering on Amazon’s industry leading public cloud, giving customers peace-of-mind that their applications are running on the most robust, secure and scalable enterprise-grade solution,” added Smith. “Using Elastra Cloud Server On Demand, customers can achieve the benefits of cloud computing without previous experience or specialized knowledge of Amazon’s platform, with both minimal risk and seamless cloud portability.”

Product Availability
Elastra Cloud Server On Demand 1.1 is currently available.  For more information, please visit: http://www.elastra.com/products/elastra-cloud-server

About ELASTRA
ELASTRA provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need. For companies building applications ELASTRA removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about ELASTRA, visit us on the Web at www.elastra.com.

MEDIA CONTACTS:
Ariane Lindblom
Elastra Corporation
415/651-0108
arianel@elastra.com

Katie Watson
Voce Communications
415/848-2589
kwatson@vocecomm.com

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The show will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of software companies.  Moreover, this two day event brings together top executives, analysts, and developers looking to engage and influence ISVs and vertical market companies on the latest strategies for success in the software business.

Join Elastra Vice President of Marketing, Ariane Lindblom, as she explores the options for managing the growth of SaaS businesses while maintaining stability both in operations and finances.  Lindblom will offer best practices for automating service delivery management and outsourcing infrastructure to the cloud and/or to SaaS providers.

Event:             Software Business 2008 Conference
Roundtable:    “Breaking Through the Scalability Barrier”
Time/Date:    October 30, 2008 from 12:30-1:30pm

Where:
San Francisco Marriott Hotel
55 Fourth Street
San Francisco, CA 94103
(415) 896-1600

URL:        http:http://www.softwarebusinessonline.com/sb_conf08_index.php

About Elastra
Elastra provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments.  Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need.  For companies building applications Elastra removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about Elastra, visit us on the Web at www.elastra.com.

MEDIA CONTACTS:
Ariane Lindblom
Elastra Corporation
415/692-3120
arianel@elastra.com

Katie Watson
Voce Communications
415/848-2589
kwatson@vocecomm.com

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This daylong event will address both the benefits and challenges surrounding cloud computing, discuss the technologies involved, and enable attendees to explore what their companies should do to get started with this new computing model.

Join Elastra Chief Software Architect, Stuart Charlton, as he provides companies ranging from small-to-medium sized business to large enterprises with an understanding of the issues and rewards of cloud computing.  His discussion will cover architecture and portability while explaining the risks of building hard-coded proprietary clouds.  Charlton will also examine how to employ both public and private clouds in a multi-cloud strategy.

When:    October 1, 2008 from 1:30p.m.-2:30p.m.
Event:    “Cloud Computing and Beyond: The Web Grows Up (Finally)”
Panel:    “Crawl/ Walk / Run”

Speakers:

Stuart Charlton, Chief Software Architect, Elastra
Edgard Capdevielle, Vice President, Product Management, Nirvanix
Alan Chhabra, Director, US Systems Engineering, Egenera
Jason Hoffman, Chief Technology Officer, Joyent
David Brown, Research Director, AMR Research (Moderator)

Where:

Network Meeting Center
5201 Great America Parkway
Santa Clara, CA
(408) 562-6111

URL:        http://www.sdforum.org/

About Elastra
Elastra provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments.  Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need.  For companies building applications Elastra removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about Elastra, visit us on the Web at www.elastra.com.

MEDIA CONTACTS:
Ariane Lindblom
Elastra Corporation
415/692-3120
arianel@elastra.com

Katie Watson
Voce Communications
415/848-2589
kwatson@vocecomm.com

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IT departments have begun to leverage cloud computing environments where resources and complete software application systems can be designed, deployed, and managed more efficiently. With Elastra’s Cloud Server, they have an integrated way to manage these applications in both public and private cloud environments.  Elastra’s software lets businesses focus their engineering and operational efforts on market-differentiating activities and invest in areas that drive innovation, new revenue streams and operational efficiency.

“Elastra is purpose-built to leverage existing virtualization platforms and the investments enterprises have made in enterprise-grade virtualization platforms. From day one, our vision has been to support Amazon, the largest public cloud provider, as well as, VMware, the largest enterprise virtualization provider. We accomplished this all in our first year,” said Kirill Sheynkman, CEO & founder, Elastra.  “Elastra offers enterprises server-side software that lets them to better manage the complexity of the systems they are building and, as a company, we understand the uniqueness of their needs.”

Elastra’s Cloud Server, now supporting VMware’s ESX 3.5 and Virtual Center 2.5 server virtualization and management offerings, enables customers to leverage their investment in VMware to create their own internal, cloud computing environment.  Enterprise IT organizations will be able to launch and manage sophisticated, clustered databases and applications quickly and easily.

Elastra is participating in VMware’s VMworld 2008 conference in Las Vegas. If you would like more information regarding the alliance or interested in a preview demonstration at VMworld, please contact Katie Watson at 415-848-2589.

WHEN/WHERE:
Event: VMworld 2008
Location: Las Vegas
Date: September 15-18, 2008
Booth #: 567

About Elastra
Elastra provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments.  Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need.  For companies building applications Elastra removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about Elastra, visit us on the Web at www.elastra.com.

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ELASTRA’s products are designed for portability across compute clouds and currently provide support for the Amazon EC2 and S3 compute and storage environments. Because Eucalyptus exposes its virtual machines through an EC2-compatible API, ELASTRA’s portability to Eucalyptus was a straightforward addition to its platform offering.

“The Eucalyptus team has combined several useful open source technologies, including Mule, VDE, and libvirt, into a compelling service layer,” said Stuart Charlton, chief software architect, ELASTRA. “Work still remains to incorporate richer networking, storage and security capabilities, but we look forward to contributing further to building an open cloud ecosystem.”

Eucaplyptus (Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems) is an open-source software infrastructure for implementing “cloud computing” on clusters. The current interface to EUCALYPTUS is compatible with Amazon’s EC2 interface, but the infrastructure is designed to support multiple client-side interfaces. Eucalyptus is implemented using commonly available Linux tools and basic Web-service technologies.

”We are excited that Elastra has set out to enable our organization to deploy complete applications in a cloud of our own making without having to go through tedious scripting or installation procedures,” said Jake Villareal, principal, KoreOne. “Innovators, like Elastra are supporting Eucalyptus and building a strong ecosystem for enhancing cloud computing. I’m really excited to see ELASTRA provide further enhancements in this area and the impact these enhancements will have on they way we use, access and optimize our computing resources.”

Elastra will be providing a limited beta for businesses that have implemented Eucalyptus in their data center. To submit your name to the beta program, please go to: http://www.elastra.com/products/try-elastra/

About ELASTRA
ELASTRA provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need. For companies building applications ELASTRA removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing. For more about ELASTRA, visit us on the Web at www.elastra.com.

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